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1323 6th Ave N.
Nashville, TN, 37208

The Skillery is a Nashville coworking space with resources and programming for freelancers, entrepreneurs, small teams and independent professionals, all aimed at making work meaningful, satisfying and unabashedly fun.

Introduction to Google Analytics

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Introduction to Google Analytics

  • The Skillery 1323 6th Ave N Nashville, TN, 37208 United States (map)

Introduction to Google Analytics is a three-hour, hands-on workshop that’ll focus on helping students understand and navigate Google Analytics reporting in order to make the most of the valuable feedback it offers. By tracking and understanding your content, your visitors, traffic sources and conversions, you’ll be able to fine-tune and focus your site toward grabbing more visitors, better traffic and higher conversion rates.

Key Takeaways:
Using your existing Google Analytics account and working on your existing site, we’ll start with useful “out of the box” basics and move through settings and basic configuration changes that’ll help you get more out of Google Analytics (without making changes to your code). You’ll walk away with an understanding of what Google Analytics can do for you, including:

- where to find and how to use basic reporting
- conversions and how to track them
- how to track your content
- how to track your traffic sources
- how to track visitors

Who's it for?
This class was developed specifically for users who already have Google Analytics on an existing site but don’t have experience using Google Analytics reporting, and need to know more. That can include students working with corporate identity sites, personal or corporate blogs, microsites, personal sites and more. It’s not designed for implementation/code deployment, eCommerce or students looking for advanced applications — it’s a focused and thorough study of the Google Analytics basics.

When does this class meet?
This class meets on Wednesday, May 20th from 9am - Noon.  Registration begins at 8am. 

What You’ll Need to Bring:
Students will need admin access and login info for an existing Google Analytics account, and a site that’s live, with some data, that they control.

Bring along:
- your laptop to work on
- a laptop charger if you’ll need it
- some note-taking supplies

About the teacher:
Joshua Oakes is a digital strategy and measurement strategy consultant. He works with brands, non-profits, and agencies to ban nonsensical and misleading raw metrics from their reporting and help them understand the real value of their digital efforts by creating measurement plans that reflect the needs and strategy of their business.

Questions about this class? Contact Contact Josh Oakes at