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1323 6th Ave N.
Nashville, TN, 37208

The Skillery is a Nashville coworking space with resources and programming for freelancers, entrepreneurs, small teams and independent professionals, all aimed at making work meaningful, satisfying and unabashedly fun.

Panel: Branding and Marketing for the Food Industry

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Panel: Branding and Marketing for the Food Industry

  • Nashville Farmer's Market 900 Rosa L Parks Blvd Nashville, TN, 37208 United States (map)

UPDATE - APRIL 24, 2015: Jeni Britton Bauer will be unable to join us for the April 27 panel discussion at the Nashville Farmer’s Market. Understandably, Jeni and her team are busy with the voluntary recall they announced Thursday April 23. ( Because we’ve lost a panelist and an event sponsor, and we’ll be unable to provide Jeni’s Splendid Ice Cream for the social hour, we’ve decided to postpone Monday’s panel discussion until a future date. Jeni has expressed an interest in joining us for a rescheduled event, and we look forward to hosting her and our other exemplary panelists soon.

On April 27, join Jeni Britton Bauer (Jeni’s Splendid Ice Creams), Dawn Craig (Nola Snacks), Stephen and Jessica Rose (The Peach Truck), Beth Sachan (Goo Goo Cluster) and Joel Anderson (Anderson Design Group) for a panel discussion, moderated by Jesse Goldstein (Food Sheriff), about branding and marketing for the food industry.

About the Event:

From 6:00-7:30 p.m., food branding specialist Jesse Goldstein will moderate a panel discussion on the topic of branding and marketing for the food industry. Panelists include:

  • Jeni Britton Bauer, Jeni’s Splendid Ice Creams
  • Dawn Craig, Nola Snacks
  • Stephen and Jessica Rose, The Peach Truck
  • Beth Sachan, Goo Goo Cluster
  • Joel Anderson, Anderson Design Group

Then, from 7:30-8:30 p.m., join us for an ice-cream social sponsored by Jeni’s Splendid Ice Creams (

Who’s it For:

This panel discussion is ideal for anyone starting, growing or considering a food-based business in Nashville. This session is open to the public, and is free for CO.STARTERS for Food Entrepreneurs cohort members.

About the Panel:

Jeni Britton Bauer
Before Jeni began making ice creams, she studied art at The Ohio State University, worked in a bakery, and had a serious hobby blending perfumes and collecting essential oils. It was the perfect foundation for a would-be ice cream maker. Jeni left college to do her own thing from scratch, opening Scream Ice Cream in 1996 in Columbus, Ohio’s North Market. This would set the foundation for Jeni’s Splendid Ice Creams’ opening there in 2002. Today, Jeni and our kitchen team makes every ice cream, sorbet, and frozen yogurt from the ground up with grass-grazed milk, local produce, American bean-to-bar chocolate and select ingredients from around the world, including exquisite Fair-Trade-Certified African vanilla and Dutch cocoa. When Jeni isn’t developing new flavors, working on a book, or art directing new campaigns, she devotes time to Local Matters (the fresh-food-for-all Columbus-based non-profit she co-founded), serves on the boards of the Wexner Center for the Arts and Columbus College of Art & Design, and gets into trouble with her husband and two children at their home in Columbus.

Dawn Craig
Dawn Craig is co-founder and CEO of Nola Granola Snack Company.  Growing up in a small farming community in Texas, she always wanted to work in the food industry (even entertaining the goal of one day becoming Secretary of Agriculture - just like every other 12-year old girl, right?).  In pursuit of this goal, she obtained a Bachelor’s degree in Ag-Business from Texas A&M University and a Master’s Degree in Ag Economics from Purdue University.   Dawn climbed the corporate ladder working with farms, banking, and research firms before settling into a position representing a food packaging company to national grocery chains.  Ten years, four children, and seven job location transfers later, she realized that today’s food industry ignores the most important person in the supply chain – the end customer.  She quit her job and partnered with her Sister-in-law, Liz, to bring Nola Granola to the market.  Today she enjoys facing the daily challenges of growing a small company while remaining true to the ideals Nola Granola Snack Company hold dear.

Stephen and Jessica Rose
Stephen & Jessica Rose started The Peach Truck in 2012 out of their own desire to have access to Georgia’s finest each summer. As residents of Nashville, they love sharing these perfect peaches with their neighbors, in Tennessee, Kentucky, Ohio, and Indiana as a part of the Freestone Peach Tour, across the country via their Farm to Porch program. 

Beth Sachan
Beth Sachan is the Director of Marketing for Nashville’s iconic candy, Goo Goo Cluster. Since taking on the role in 2011, Beth has overseen the marketing efforts behind the company’s 100 year anniversary celebration, coordinated sponsorships with the Nashville Sounds and Predators, launched successful retail campaigns at retailers like Walgreens and Kroger, and managed all PR and advertising for the newly opened Goo Goo Shop in downtown Nashville. In addition to her role at Goo Goo, Beth is the creator of Eat. Drink. Smile., a successful food & drink blog, and a freelance writer that has contributed to The Tennessean, Nashville Lifestyles magazines, The Guardian and Expedia. Last year, Southern Living listed her personal Twitter account (@betheats) as “One of the Nine Southern Twitter Feeds You Should Be Following”.  

Joel Anderson
In 1993, Joel and his buddy David Thomas started Anderson Thomas Design, which grew into an award-winning firm with a client list that included Universal Studios, DreamWorks, Hasbro, Golden Books, Harper Collins, and National Geographic along with many local and regional clients. In 2008, Joel reorganized as Anderson Design Group, Inc. and narrowed his focus to branding, publication design and product development. Joel has published 11 books, and is always working on a new one. His work can be seen online at and at

Jesse Goldstein (moderator)
Jesse Goldstein grew up in an artist community in the mountains of North Carolina and studied Culinary Arts in Charleston, SC. After years of working as a chef, he evolved into working as a graphic designer and marketing professional, learning the ropes of 'consumable branding' through a 10-year stint at the world famous Loveless Cafe. A childhood nickname, Food Sheriff was the name Jesse Goldstein's older brothers gave him during mealtimes. As the youngest of three boys, he often felt the need to divide the meal and protect his portion. The name stuck.

When Does it Meet:

This event takes place on Monday April 27 from 6:00-8:30 p.m. at The Nashville Farmer’s Market.


We're delighted to be working with some of the most talented folks in town:

Earlier Event: April 24
Office Hours with Kimberly Parker
Later Event: April 29
Make Your Own Clutch